On the afternoon of April 21, at Shenzhen Bay Nr. 1 in Nanshan District, Shenzhen, Yiran Li, Chief Representative of the Berlin Business Desk China, along with Magdalena Zawodny-Barabanow from Berlin Partner for Business and Technology, participated in an engaging roundtable discussion with businesses from the Yuehai Street in Nanshan District, Shenzhen. The event was organized by NEO M.E. Services and the Yuehai Enterprise Service, aimed to help companies in the Yuehai area expand internationally, deepen their understanding of the German market and business culture, and facilitate their steps toward overseas expansion.
During her presentation, Yiran Li provided a detailed explanation of the German and Berlin industrial ecosystem, focusing particularly on the digital economy, AI, and the gaming industry. She highlighted Berlin’s role as Germany’s start-up capital with 21 unicorns and approximately 2.7 bn € VC investment in start-ups (32% of all VC invested in Germany), as well as Berlin’s role as an important hub for fairs and exhibitions, such as IFA and GITEX Europe. She also pointed out that German capital region is home to around 350 companies in the gaming industry, with a total revenue of about 446 mio €. She also answered practical questions from participating companies regarding company registration, visas, bank accounts, taxes, and more.
Magdalena Zawodny-Barabanow introduced the services provided by Berlin Partner to support companies entering the Berlin market and actively interacted with business representatives after the meeting.
Sun Chengyan, CEO of NEO M.E. Services, shared her extensive experience of over 20 years living and working abroad, systematically explaining the core cultural differences between China and Germany, as well as the main pathways for companies in three key industries to expand into Germany.
At the event, the organizers also collected companies' intentions for study trips and overseas delegations. Based on these needs, they will match German official channels and European market pathways to provide precise matchmaking support. We were greatly impressed by the detailed and professional services provided by Yuehai Enterprise Service to assist local companies in exploring the European market and achieving high-quality development. We hope that both sides will promote more forms of cooperation and interaction between bilateral enterprises in the future.
